PUBLISHED PAPERS #3.05
| Nushaba Hajiyeva, Ayshan Mammadova, Seymur Mammadov Integration of Digital Technologies into Marketing Logistics Systems |
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| Abstract. Marketing logisticsIt is the task of planning, implementing, and controlling the physical flow of relevant information, materials, and end products to profitably meet customer requirements. In today's global markets, selling products is sometimes easier than getting customers. Companies must determine the most efficient ways to sell, manage, and move their operations (products and services) to customers at the right time, in the right place, and in the right assortment. Physical distribution and supply chain capabilities have a major impact on customer satisfaction and company costs. We will now review the nature and importance of supply chain management, the goals of supply, and the need to create a unified supply chain. In the modern era, intensified competition, market globalization, and increasing customer expectations have necessitated the modernization and digitization of logistics systems. The application of digital technologies, especially in the field of marketing logistics, not only increases supply chain efficiency, but also ensures customer satisfaction and flexibility in the market. This article examines the integration of digital technologies into marketing logistics systems and assesses the opportunities and challenges created by this process. |
| Keywords: competition, consumer, e-commerce, cloud computing, internet of things, big data |
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